Travel Motivation of Saudi Arabian Students in USA

Abstract. In an effort to determine the motivation of local and outbound tourists, this case study explores domestic tourism in the Kingdom of Saudi Arabia (KSA). An examination of the KSA domestic tourism literatures and based on a review of scholarship in this area, an electronic survey was designed and disseminated to Saudi Arabian citizens resulted in 106 respondents. These respondents’ show the importance of the security/safety, favorable weather and cultural attractions among other variables in the travel decision process. Recommendations are made regarding implementing possible strategies to improve tourism activities and events, local awareness of positive aspect of tourism and quality of tourism product in KSA.